ABOUT ME
HI, I’M
YASHIKA
I think in words and design in systems ✿
I came from content. Not design school. Not a PR agency. Two years of writing for brands taught me something no Figma course could: users don’t read, they scan for the one thing that tells them whether to trust what they’re looking at. That’s what I design for now — and it’s why I sit between product, UX writing and brand.
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BASED IN
Bhopal, India
FUN FACT
Best Delegate at MUN
★ WINNER · JULY 2026
SABRE AWARDS
SOUTH ASIA 2026
PR Aspirant / Student of the Year — PRCAI & PRovoke Media.PR Aspirant / Student of the Year — given by PRCAI and PRovoke Media. A final-year BBA student, recognised alongside working professionals for strategic communication.
from words to wireframes
2008 – 2024
Gwalior Glory High School
School years — words, curiosity, and one MUN trophy that started it all.
OCT 2024 →
Jagran Lakecity University
BBA, Advertising & PR — learning how brands really speak, and where they lose people.
DEC 2024 – JAN 2025
Tests & Funnels · content intern
Copy that had to convert. First time I saw copy and UX as the same problem.
FEB 2025 – JUL 2026
Trishta · content marketing & UX intern
UX research for a gut-health brand: a 3-tier intent map from 100+ queries, then redesigned how health content is found and read.
MAR – APR 2026
Decode German · UX & content
User flows, Figma pages and copy for a live school with students in 40+ countries.
JUN – SEP 2026
Gigabox · product & UX design intern
Designed the website experience end to end — research, flows and final design — and shaped the app’s next direction.
JUL 2026
★ SABRE Awards South Asia — PR Aspirant / Student of the Year
Won by PRCAI & PRovoke Media’s South Asia SABRE Awards 2026, as a student of Jagran Lakecity University.
NOW
Designing for trust
Tasalli, PawPath, and looking for my next team.
what I’m good at
- TRUST ARCHITECTURE
- REPUTATION & EXPERIENCE DESIGN
- INFORMATION ARCHITECTURE
- UX WRITING & BRAND VOICE
- USER INTENT RESEARCH
what I’m looking for
Product or UX design roles — internships or junior — at teams that care about what they ship, especially products for Indian users. I want real constraints, honest feedback, and problems where trust is on the line.