2024
PAWPATH
Getting Indian families to say yes to an indie dog.
- ADOPTION
- RESEARCH
- WEB + MOBILE
ROLE
Solo — research to UI
TIMELINE
Self-initiated, ongoing
TEAM
Just me
YEAR
2024
the challenge
Search an adoption site for Gwalior and you get zero results — and shelters from Canada instead. But the bigger problem isn’t listings. When people think about a dog, the first thing they want to know is “is it a breed?”, and one motivated person can’t adopt if the family says street dogs don’t belong at home.
my approach
I asked 10–15 people around me one question: why haven’t you adopted? The answer barely changed — “we want a breed.” So PawPath leads with personality instead of breed, shows health history up front, and makes every profile shareable, built to persuade a sceptical parent.
the result
A web platform that treats adoption as a family decision, not a solo one — and stays with people past the adoption with a guide for the first weeks at home.
10–15
PEOPLE ASKED WHY THEY HADN’T ADOPTED
2 / 8
BELIEFS CHALLENGED · 6 STILL TO TEST
12
WEB SCREENS + DESIGN SYSTEM
want the whole story?
Market research, the competitive map, what people actually told me, adopter mindsets and four decision stories — each with a business “why”.
the challenge
Search an adoption site for Gwalior: zero results. And the first thing people want to know is “is it a breed?”
my approach
I asked 10–15 people why they hadn’t adopted — almost all said “we want a breed.” So PawPath leads with personality, shows health history up front, and makes every profile easy to share with family.
the result
10–15
PEOPLE ASKED
2 / 8
BELIEFS CHALLENGED
want the whole story?
Market, insights, mindsets and four decision stories.
