APR 2026
DECODE GERMAN
Helping students in 40+ countries trust a school before they write in.
- EDTECH
- UX + CONTENT
- ● LIVE
ROLE
UX & content design contributor
TIMELINE
2 months · remote
TEAM
Small remote team, founder-led school
YEAR
2026
the context
Decode German is a live, founder-led German school based in Dresden. It teaches small batches from A1 to B2, for people building a life in Germany — and it has grown entirely by word of mouth since 2020, with students across 40+ countries.
the challenge
For a student choosing a teacher on another continent, the product isn’t the course — it’s trust. Every student who joined had arrived through a recommendation. So the website had to feel like one: personal, specific and honest, before it ever asked anyone to get in touch.
01 · PROMISE
“Your life in Germany starts with German.” Start with the life, not the grammar.
02 · COMMITMENT
“You are not just another student.” Answer the fear of being one of hundreds.
03 · JOURNEY
Understand → Own → Live → Belong. Show progress as a life change.
04 · PROOF
Founder-led teaching, native speakers, small batches, a wall of real results.
05 · ASK
Only now: “Get in touch” — or a quick level check for the unsure.
trust first, the call-to-action last — the page earns the right to ask
what I did
I worked on the user flows, the Figma pages and the website copy as part of a small team — so the words and the layout made the same promise.
LIVE
DECODEGERMAN.COM
40+
COUNTRIES OF STUDENTS
A1→B2
ONE CLEAR LEARNING PATH
what I learned
This was the project where I saw that copy and UX are the same problem from different angles. A headline that promises the wrong thing breaks the layout under it — and a layout that rushes to the button breaks the trust the words built.
the challenge
For a student choosing a teacher on another continent, the product isn’t the course — it’s trust. The site had to feel like the recommendation that brought every student in.
my approach: an emotional arc
01 · PROMISE
Your life in Germany starts with German.
02 · COMMITMENT
You are not just another student.
03 · JOURNEY
Understand → Own → Live → Belong.
04 · PROOF
Founder-led, small batches, real results.
05 · ASK
Only now: get in touch.
the result
LIVE
DECODEGERMAN.COM
40+
COUNTRIES OF STUDENTS
what I learned
Copy and UX are the same problem from different angles.
